Cold email templates that sound like a person wrote them

Copy-ready emails for first touches, follow-ups, breakups and replies, sorted by trigger and industry. Fill in the blanks, check the subject, send.

  1. Saw you’re hiring SDRs {{company}}'s SDR hiring – For SaaS teams growing their sales team: connect the hiring push to the pipeline gap it usually creates. SaaS78 words
  2. After the funding round after the [round type] – For founders who've just announced a raise: tie the new money to the growth target that comes with it. Startups86 words
  3. First 90 days in a new role your first 90 days – For someone who's just started a senior role: offer help with an early win, without assuming what their priorities are. Any industry85 words
  4. Customer of a competitor {{company}} and [competitor] – For prospects already using a competing tool: respect their choice and ask about the one limitation that makes teams switch. SaaS77 words
  5. Noticed you use [tool] [tool] at {{company}} – For online stores on a platform or app you integrate with: point out one gap that tool tends to leave. E-commerce77 words
  6. One idea from your website one idea for {{company}}'s site – For online stores: lead with one specific, usable idea from their own site, then offer more. E-commerce80 words
  7. Visited the pricing page costing out [the problem you solve] – For warm, intent-based outreach: speak to the topic they were researching and offer a cost breakdown, without mentioning tracking. SaaS82 words
  8. After the conference after [event name] – For manufacturing contacts you crossed paths with at an industry event: pick up a topic from the event, not a sales pitch. Manufacturing78 words
  9. Your podcast episode or article your point on [topic] – For leaders who publish: respond to a specific point they made, then connect it to a problem you solve. Professional services75 words
  10. Mutual connection [mutual connection] suggested I write – For when someone you both know suggested you get in touch: lead with the connection, keep the pitch to one line. Any industry79 words
  11. Peer case study [a peer company] and [shared problem] – For IT services firms: lead with a lookalike company's story so the prospect can picture the result for themselves. IT services65 words
  12. New office or market {{company}} in [new location] – For logistics firms opening a new site or entering a new market: speak to the early problems expansion brings. Logistics84 words
  13. What your job post says your [the role they're hiring for] post – For staffing firms hiring for an operational role: read the job ad for the pain behind it and offer another fix. Recruiting & staffing84 words
  14. Before the compliance deadline [the regulation] before [deadline] – For fintech teams facing a regulatory deadline: offer help with the hardest requirement, plus a scoping checklist. Fintech78 words
  15. Congrats on the launch congrats on [their new product] – For SaaS teams that have just launched: congratulate them specifically, then talk about keeping demand going after launch week. SaaS81 words
  16. Co-marketing idea co-marketing idea for {{company}} – For agencies with an overlapping audience: pitch a joint piece of content, not a service. Agencies88 words
  17. Local market angle [recent local change] in [local market] – For selling to brokerages and property managers: open with a shift in their local market and what it means for their team. Real estate80 words
  18. Just a question, no pitch question about [the problem] – For manufacturers: open with an honest question about a common operational problem instead of a pitch, and let them tell you if it's real. Manufacturing87 words
  19. Founder to founder founder to founder – For founders selling to other founders: drop the sales script, speak from shared experience, and offer what worked for you. Startups90 words
  20. A candidate you should meet a [the role] for {{company}} – For recruiters: introduce an anonymised, high-quality candidate to a hiring manager with an open role, and ask if they want the full profile Recruiting & staffing77 words
  21. Before your busy season before [busy season] hits – For selling to accounting firms: reach partners a few months before the crunch, while there's still time to change how the team works. Professional services91 words
  22. Follow-up 1: a useful resource a quick read for {{company}} – The first follow-up: send something genuinely useful on its own, so the email is worth opening even if they never buy. Any industry56 words
  23. Follow-up 2: a different angle a different angle – The second follow-up: if the first problem didn't land, try a different one rather than repeating yourself. Any industry61 words
  24. Follow-up 3: proof from a peer how [a peer company] handled it – The third follow-up: show how a similar company solved the problem, so the conversation is about their result, not your claims. Any industry57 words
  25. The breakup email closing the loop – The last email in a sequence: close the loop politely, give an easy out, and leave the door open. Any industry68 words
  26. Ghosted after the demo after our demo – For SaaS sellers whose prospect went quiet after a demo: name the likely reasons and make it easy to say which one it is. SaaS85 words
  27. Six months later, new trigger {{company}} since we last spoke – For past prospects who said 'not now': come back when something has genuinely changed, on their side or yours. Any industry64 words
  28. Reply to “Not right now” Re: {{company}} and [your company] – When a prospect says the timing is wrong: accept it gracefully and agree when to come back, so the next email is expected. Any industry56 words
  29. Reply to “Send me more info” Re: {{company}} and [your company] – When a prospect asks for more information: send one short, relevant piece and a light next step, not a brochure dump. Any industry63 words
  30. Reply to “We already use [competitor]” Re: {{company}} and [your company] – When a prospect says they already have a tool: respect the choice, ask one curious question, and leave a reason to come back. Any industry74 words
  31. Reply to “I’m not the right person” Re: {{company}} and [your company] – When a prospect says they're not the right contact: thank them and ask for a name, without putting them on the spot. Any industry61 words
  32. Reply to “How much does it cost?” Re: {{company}} and [your company] – When a prospect asks about price: give an honest range straight away, explain what it depends on, and offer an exact number. Any industry76 words
  33. Reply to “Not interested” Re: {{company}} and [your company] – When a prospect says no: thank them, confirm you'll stop, and leave a good impression. No pushback. Any industry48 words
  34. Reply to “Sure, let’s talk” Re: {{company}} and [your company] – When a prospect agrees to a call: confirm quickly, offer two specific times plus a booking link, and say what you'll cover. Any industry65 words
Sequences

Ready-made sequences.
Four emails, one story.

Hiring signal

For teams growing their sales or ops headcount.

  1. Day 1Saw you’re hiring SDRs
  2. Day 4Follow-up 1: a useful resource
  3. Day 7Follow-up 3: proof from a peer
  4. Day 10The breakup email

New funding

For companies that just raised and need to show growth fast.

  1. Day 1After the funding round
  2. Day 4Follow-up 2: a different angle
  3. Day 7Follow-up 3: proof from a peer
  4. Day 10The breakup email

New leader

For a new VP or head of department in their first 90 days.

  1. Day 1First 90 days in a new role
  2. Day 4Follow-up 1: a useful resource
  3. Day 7Follow-up 2: a different angle
  4. Day 10The breakup email

Warm intent

For accounts already researching the problem you solve.

  1. Day 1Visited the pricing page
  2. Day 4Follow-up 3: proof from a peer
  3. Day 7Follow-up 2: a different angle
  4. Day 10The breakup email

Fill in every bracket

The words in [square brackets] are research prompts. Each one is a place where a real detail about the prospect or your offer has to go. That detail is what makes a template stop sounding like a template. If you can't fill a bracket for a prospect, pick a different template for them.

Keep the merge fields honest

{{first_name}} and {{company}} come from your list, so check them before sending. A clean company name reads far better than a legal one; the Company Name Cleaner fixes a whole list in seconds.

Send three or four emails, not ten

A first touch and two or three follow-ups that each add something new is enough. Each template shows what to send next, and the sequences above link them together. End with a breakup email that leaves the door open.

Check before you send

Run the subject through the Subject Line Grader and the body through the Spam Words Checker; every template has a button that opens them pre-filled. Then make sure your sending setup is right with the Inbox & Domain Planner.

Respect the opt-out

Every first touch suggests a short opt-out line. Honour replies like 'no' or 'remove me' straight away; it protects your domain as much as your reputation.

FAQ

Questions,
answered.

Yes. Copy, edit and send them as often as you like. No sign-up needed.

They're merge fields. Your sending tool replaces them with each prospect's details. The Personalise panel on each template shows how the email reads with real values.

They're research prompts: specific details you add for each prospect or about your offer. They're what make the email relevant, so don't send a template with brackets left in.

Short enough to read on a phone in a few seconds. Most first touches here are under 120 words, follow-ups shorter still.

Two or three, each with something new: a resource, a different angle or proof from a peer. Then a polite breakup email.

Yes. A short, human line such as 'reply no and I won't follow up' respects the reader and helps keep complaints and spam reports down.

Because results depend on your list, offer and timing far more than on wording. Any number we quoted would be a guess.

Yes. That's what our cold email service does, from list building to booked meetings.

Done-for-you

Want us to write and send them for you?

We build the list, write emails specific to each account and run the sending, so you only show up for the meetings.

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