ROAS Calculator
Calculate Return on Ad Spend to measure the effectiveness of your advertising campaigns
Campaign Metrics
Revenue & Spend
ROAS Benchmarks
Good ROAS typically ranges from 4:1 to 10:1, meaning $4-$10 revenue for every $1 spent. E-commerce often sees 4:1, while SaaS can achieve 5:1 or higher.
ROAS Analysis
Campaign Performance
Enter your campaign metrics to analyze Return on Ad Spend and get insights into your advertising effectiveness.
How It Works
How to Use ROAS
Calculator
Follow these simple steps to calculate your Return on Ad Spend and measure advertising campaign performance
1
Enter Ad Spend
Input the total amount you spent on your advertising campaign across all platforms and channels.
2
Add Revenue Generated
Enter the total revenue directly attributed to your advertising campaign from conversions and sales.
3
Calculate ROAS
Instantly see your Return on Ad Spend calculated as a ratio showing revenue earned per dollar spent.
4
Optimize Campaigns
Use ROAS insights to identify profitable campaigns, reallocate budget, and maximize your advertising ROI.
FAQs
Frequently Asked Questions
Everything You Need to Know!
What is ROAS?
ROAS stands for Return on Ad Spend. It is a key marketing metric that measures the amount of revenue a business earns for every single dollar spent on advertising. Essentially, it tells you how effective your advertising campaigns are at generating income.
How does the ROAS calculator work?
The calculator uses a standard formula to determine your return. You input your Total Revenue generated from ads and your Total Ad Spend. The tool then divides revenue by cost using the equation ROAS = Total Revenue/Total Ad Spend.
What is a good ROAS?
While a good ratio varies by industry and profit margins, a 4-to-1 ratio is generally considered a strong benchmark for e-commerce. This means generating $4 in revenue for every $1 spent. A ratio below 3 to 1 often indicates a need to optimize costs or creative, while a ratio above 5 to 1 indicates high profitability and scalability.
Why is ROAS important for advertisers?
ROAS is critical because it directly correlates to profitability. Unlike metrics that measure awareness, such as clicks or impressions, ROAS tells you whether your ads are actually making money. It helps advertisers identify high-performing campaigns, allocate budgets more effectively, and justify marketing spend to stakeholders.
Can I use this ROAS calculator for any platform?
Yes. The math behind ROAS is universal. You can use this calculator for Facebook Ads, Google Ads, TikTok Ads, LinkedIn, email marketing, or any other channel where you can track investment versus revenue.
Is the ROAS calculator free to use?
Yes, this calculator is completely free to use as many times as you need. There are no hidden fees or subscriptions required.
Does this tool store my data?
No. Your privacy is a priority. The calculations are performed locally within your browser session. We do not store, save, or view the financial data you input.