Tushar

Most cold emails fail before anyone reads them. Not because the message is bad, but because they never make it to the inbox. Email providers are smarter now.  Send 100 emails from one account in 10 minutes?  You’re marked as spam.  Use the same domain that everyone on your team uses?  Blocked. The solution isn’t […]

You have a great product. You have a capable sales team.  But if your calendar isn’t packed with qualified demos, your revenue engine stalls. Here is the brutal truth:  The “spray and pray” method of 2020 is dead.  Google and Yahoo’s spam filters have evolved, prospects are savvier, and the average inbox is a warzone.  […]

You found the perfect prospect.  You have their email address, and you have their LinkedIn profile.  Now, the million-dollar question: Do you hit “Send” or do you hit “Connect”? This is the dilemma of Cold Email vs LinkedIn message. Ten years ago, this wasn’t even a debate. Email was the only game in town.  Today, […]

In the world of sales, there is a debate that has been raging for decades.  On one side, you have the “Road Warriors”, the sales vets who swear that the phone is the only way to close real business.  On the other side, you have the “Digital Natives”, the growth hackers who believe that picking […]

Many founders and marketers treat all emails the same, but that is a costly mistake. Cold email vs. email marketing are two completely different games with different rules, tools, and goals. One captures attention; the other keeps it.  If you mix them up, you risk hurting your domain reputation and losing sales.  Let’s break down […]

Open your work inbox right now. What do you see? Likely a graveyard of unread messages from strangers promising to “10x your revenue” or asking for “15 minutes of your time.”  You probably delete them without even reading the subject line. Now, imagine seeing an email from a founder you met at a conference last […]