Competitor Alternative Pages Claude Skill
The Competitor Alternative Pages Claude skill writes comparison pages for SaaS marketers and founders. It covers four formats: alternative, alternatives, you versus competitor, and competitor versus competitor. It is free and open source (MIT), part of the Marketing Skills collection by Corey Haines, and it treats every claim about a rival as something you must be able to defend.
/plugin marketplace add coreyhaines31/marketingskills/plugin install marketing-skillsnpx skills add coreyhaines31/marketingskills --skill competitorsWhat the Competitor Alternative Pages skill does
Comparison pages win some of the highest-intent search traffic, but most are thin feature tables written to flatter the publisher. This skill pushes the other way. It asks for honest strengths on both sides, explains why differences matter, and says who each product suits.
Its strongest idea is evidence discipline. A feature missing from a competitor's pricing page is not proof they lack it, so the skill writes that as not listed with a date. It also separates fact from interpretation and keeps guessed motives out of the copy.
It also covers upkeep. Competitor data lives in one central file so updates reach every page, and a competitive asset audit re-checks old claims across pages, battle cards and decks. It will not guess a competitor you have not named.
- Picks the right page format for the search intent: switching, researching, head-to-head or third-party comparison
- Gives page structures with sections for pain points, comparison detail, who should switch and migration
- Writes depth beyond a checklist: how each product handles a category, strengths, limits and a bottom line
- Builds a central competitor data file in YAML so one fix updates every page
- Applies dating and evidence rules so unconfirmed absences are never written as facts
- Plans keyword targeting, internal links and optional FAQ schema for each format
- Audits existing competitor claims and marks each as current, changed, unverifiable or overclaimed
- Produces a prioritized page set plan ordered by search volume
How it works
Check context
Reads your product marketing file if one exists, then asks for the competitor, your differentiators, pricing and honest weaknesses. It will not guess the rival.
Choose formats
Maps each target keyword to one of four formats and the structure that suits that searcher's stage.
Research competitors
Guides sign-up, pricing review, review-site mining and customer feedback so claims come from evidence, with dates.
Write the page
Drafts the sections, comparison tables, pricing breakdown, who-it-is-for and migration notes, plus meta tags and calls to action.
Audit and maintain
On request, re-checks older competitor claims, labels them and gives replacement wording, then sets a quarterly refresh rhythm.
Example prompts
Once the Competitor Alternative Pages skill is installed, ask Claude in plain language. These prompts trigger it:
- Write an alternative page for people leaving HubSpot, from our CRM's point of view
- Create a us vs Instantly comparison page for our cold email tool
- Audit our competitor comparison pages for outdated or risky claims
- Plan which competitor pages we should build first
- Draft the competitor data file for Apollo in YAML
What you get
- Full page copy with URL, meta tags, sections, comparison tables and calls to action
- A YAML competitor data file reusable across pages
- A prioritized page set plan
- An asset audit report with status counts and replacement wording
Who it is for
- SaaS marketers building bottom-of-funnel pages
- Founders who want comparison traffic without risking a rival's complaint
- Agencies producing comparison content for software clients
- Teams with old comparison pages that may now be wrong
How to install the Competitor Alternative Pages skill
What you need: Nothing beyond Claude. Works with Claude Code and Claude.ai. It reads a product marketing context file if you have one, and it can browse for current competitor facts only if your setup allows it.
- Claude Code plugin
/plugin marketplace add coreyhaines31/marketingskills - Claude Code plugin
/plugin install marketing-skills - Skills CLI
npx skills add coreyhaines31/marketingskills --skill competitors - Manual
git clone https://github.com/coreyhaines31/marketingskills.git && cp -r marketingskills/skills/competitors ~/.claude/skills/
After installing, restart Claude Code or start a new session. Claude loads the Competitor Alternative Pages skill automatically when your request matches it, or you can ask for it by name.
Tips for better results
- Name the competitor and paste your real differentiators and weaknesses. The skill is built to include both.
- Tell Claude whether it can browse. If it cannot, it marks claims unchecked rather than guessing.
- Keep the competitor data file in your repo and update it quarterly so pages stay accurate.
Limitations
- It cannot verify current competitor pricing or features if Claude has no web access. You must check and date those facts.
- It does not do deep competitor research from scratch. A separate competitor profiling skill covers that.
- It writes the page copy but not the technical SEO fixes for those pages.
Competitor Alternative Pages Claude skill FAQ
Yes. It is open source under the MIT license, published by Corey Haines on GitHub. You can read, copy and modify it at no cost. Any paid data tools it can connect to are optional and billed separately by those vendors.
Run /plugin marketplace add coreyhaines31/marketingskills, then /plugin install marketing-skills, which installs the whole collection. To get only this skill, run npx skills add coreyhaines31/marketingskills --skill competitors. Then ask for a competitor page.
Mostly yes. This skill is a SKILL.md plus reference files, so you can zip the folder and upload it in Claude.ai under Settings, Capabilities, Skills on a paid plan. Claude Code is still the easiest route, since it reads local files and installs in one command.
It is a page that targets searchers looking to switch away from a named product, using terms like competitor alternative. It explains why people leave, positions your product as an option and shows the comparison, who should switch and how to migrate.
Use only facts you can show, with dates. Credit the rival's real strengths, say who each product fits, and write not listed rather than not available when you only saw a pricing page. This skill builds those rules into its drafts.