Find the optimal price for your SaaS product using value-based, cost-based, or competitor-based strategies — with instant tier recommendations.
Price based on measurable value delivered to your customers.
Select a pricing strategy and enter your inputs to get recommended pricing tiers with margin and revenue projections.
Get a data-driven price recommendation in under 60 seconds. Pick your strategy, enter your numbers, and instantly see your recommended price with tier breakdown and margin projections.
Select Value-Based (price on ROI delivered), Cost-Based (price on your cost structure + margin), or Competitor-Based (price relative to market). Each strategy requires different inputs.
FirstInput the relevant numbers for your chosen strategy — hours saved and hourly rate for value-based; infrastructure costs and margins for cost-based; or competitor prices for market-based.
RequiredInstantly see your core recommended price plus Basic, Professional, and Enterprise tier suggestions — sized proportionally for different customer segments and willingness to pay.
InstantSee your estimated gross margin, projected annual revenue, and annual pricing strategy recommendation — including an annual plan discount to reduce churn and boost LTV.
InsightPricing is never set-and-forget — the market, your costs, and your value all evolve.
Set your initial price before going live. Use value-based as your anchor and cost-based as your floor to avoid underpricing on day one.
Revisit pricing every 12 months. Your costs, competitor prices, and the value you deliver all change — your price should reflect that.
When you ship a high-value feature that expands what customers can do, re-run the value-based calculator to assess whether your current price still captures the ROI you deliver.
Run the competitor-based strategy when a well-funded rival launches or an incumbent cuts prices. Understand where the market average is shifting before reacting.
Moving up-market from SMB to mid-market or enterprise? Recalculate using your new customer's hourly rate and the larger value you deliver to bigger teams.
If costs are rising and margin is shrinking, run the cost-based calculator to find the new floor price that keeps your business profitable as you scale.
Everything founders and product teams need to know about pricing strategy, margins, tiers, and positioning.
A SaaS pricing calculator helps software founders and product teams determine optimal pricing by applying standard methodologies: value-based (pricing on ROI delivered), cost-based (pricing on cost structure plus margin), and competitor-based (pricing relative to the market average). The goal is to find the highest price customers will pay that still generates demand.
Value-based pricing sets your price based on the measurable value your product delivers rather than costs or competitors. It is the most powerful SaaS pricing strategy because it directly aligns revenue with customer outcomes.
A healthy SaaS gross margin is 60–80%. Below 60% signals high infrastructure or service delivery costs that won't scale well. Above 80% is excellent and typical for pure software products. Public SaaS companies like Salesforce and HubSpot operate at 70–75%. If your cost-based floor shows a margin below 50%, your price must rise before scaling acquisition.
Most SaaS products use a 3-tier structure: Basic (60–70% of core price) for small teams or price-sensitive buyers, Professional (core price) for the primary target persona, and Enterprise (2–3× core price) for large organisations needing advanced features, security, or SLAs. Make Professional your most prominent option — it should be the anchor customers compare everything else to.
Offer both, but push annual. A standard SaaS annual discount is 15–25% (equivalent to 2–3 months free). Annual plans improve cash flow, lock customers for 12 months, and dramatically reduce churn. Research consistently shows annual plan customers churn at 2–4× lower rates than monthly subscribers. Make the annual plan prominent and clearly show the dollar savings.
For a brand-new product, start at 10–12% value capture — this makes ROI obvious to early adopters. As you build case studies and social proof, raise it to 15–20%. Market leaders with documented ROI can capture 20–25%. Never start above 25% without significant proof points — buyers need to clearly see the math works in their favour before signing.
Competitor-based pricing uses the market average as a reference. Premium (above average) suits products with unique, demonstrable value. Competitive (at average) works for feature-equivalent products competing on UX or support. Value (below average) works for disrupting price-sensitive markets. One rule: never price below your cost-based floor regardless of competitive pressure.
Most successful SaaS companies do a formal pricing review every 12 months, with ad-hoc reviews after major product launches or when a significant competitor enters. Price increases of 5–15% annually are normal for growing products. Grandfather existing customers for 6–12 months to reduce churn from price changes. The biggest mistake is keeping the same price for 3+ years while delivering more and more value.
No. The SaaS Pricing Calculator runs entirely in your browser. Your cost figures, competitor prices, hourly rates, and all other inputs are never transmitted to or stored on any server. All data is cleared automatically when you close or refresh the page.
UltraGrowthMedia helps B2B SaaS companies build full-funnel growth through cold email, LinkedIn, SEO, and positioning that makes your price the easiest yes.