SaaS Customer LTV Calculator
Calculate your customer lifetime value using proven methodologies to optimize your acquisition strategies and maximize business growth
LTV Parameters
Optimize Your LTV Strategy!
Ready to increase your customer lifetime value? Our SaaS growth experts can help you implement proven strategies to boost retention and revenue.
📞 Get Expert LTV ConsultationCustomer Lifetime Value
$1,600
💎 Strong LTV!
20
Customer Lifespan (months)
3.2:1
LTV:CAC Ratio
5
Payback Period (months)
$2,000
Total Gross Revenue
Calculation Method
LTV = (Monthly Revenue × Gross Margin %) ÷ Monthly Churn Rate %
Simple LTV calculates the basic lifetime value by dividing the monthly profit by the churn rate, giving you the expected revenue from each customer.
Key Insights & Benchmarks
- Ideal LTV:CAC ratio is 3:1 or higher
- Payback period should be under 12 months
- Average SaaS churn: 5-7% monthly
- Focus on reducing churn to maximize LTV
- Customer success drives long-term value
