Long-term contracts with hidden fees
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Flexible contracts and transparent pricing
Generic marketers handle everything
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Subject-matter specialists control specific tasks
Slow response times and communication gaps
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Fast turnaround with dedicated support
Sell "marketing packages"
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Build revenue machines
Focus on looking busy
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Focus on what moves the needle
Copy what's trending
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Create strategies that set trends
Show fancy dashboards
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Show booked meetings and revenue
Measure activity
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Measure impact